80 documents for solo web designers: the contracts, scripts, checklists, SOPs and AI prompts that get you paid on time, keep scope from creeping, and answer the 11:47 PM client message with a template instead of a panic. Not a course. The paperwork, done.
The design work was never the hard part. The hard part looks like this:
You know it's not quick. You don't know how to say so without sounding difficult, so you type "sure, let me look into it" and lose the margin before breakfast.
In the kit: doc 40, the one-page change order · doc 57, all eight scope patterns with scripts
Too soft and it gets ignored. Too hard and the relationship chills. So it sits in drafts while the rent doesn't.
In the kit: doc 55, the four-step late payment ladder · doc 56, the pause protocol
Following up feels needy. Not following up feels like watching money walk. You do neither, convincingly.
In the kit: doc 17, the day 3 and day 7 follow-ups · doc 19, the ghosting sequence with the real breakup
There is a calm, non-defensive answer to this. You have never had it ready at the moment it was needed.
In the kit: doc 18, the six objections with word-for-word scripts
Every awkward client moment already has a template. You just don't own it yet.
Working theory №1
The recap feeds the proposal. The proposal becomes the statement of work. The SOW's schedule becomes the invoices. The approvals become the armor if a payment is ever disputed. Change one standing number (your payment terms, your revision rounds) and the same number is waiting in every document that uses it.
The niche worksheet with a pre-written exit rule, productized packages, the pricing floor calculator, case studies that don't oversell.
6 docsCold email that survives spam law, the 30-site niche sprint, audits as door-openers, LinkedIn without pitch-slapping, the follow-up ladder.
7 docsThe discovery call's 40 questions, the recap that starts the paper chain, three-option proposals, objection scripts, graceful declines.
10 docsWelcome packet, kickoff agenda with the decisions that prevent week-six fights, content collection that actually collects, the homework tracker.
8 docsThe one-page brief, sitemap gates, the copy interview that kills the blank page, feedback forms that produce buildable tasks, the revision rules.
10 docsThe 81-point pre-launch checklist, launch day runsheet with rollback, the announcement kit in the client's voice, testimonial harvesting.
7 docsCare plan tiers, the maintenance SOP that batches six clients into one morning, monthly reports clients actually read, the price increase letter.
6 docsLate payments, scope creep, design rejection, revision spirals, ghosting, firing a client, refunds, chargebacks. The module you'll be gladdest you own.
10 docsProduction prompts that turn call notes into briefs, intakes into sitemaps, feedback into task lists, analytics into reports. With the quality gates that keep hallucinations away from clients.
9 docsStart Here, the weekly ops hour, the focus tracker with a hard WIP cap, subcontractor and white-label agreements, the tax set-aside, the capacity planner.
7 docsThe kit includes a complete sample client folder: one fictional dental clinic taken from first call to month-three report across 12 filled documents. The recap's words appear in the proposal. The proposal becomes the SOW. A late-night "quick one" becomes a signed 340 EUR change order by morning. You read it in twenty minutes and you know exactly how your next project should feel.
"If any line above is off, correct it by reply; the proposal prices exactly what is written here."
"Asked on WhatsApp at 21:40 as a quick one. Answered next morning with this page. The friendship stayed; the invoice kept it that way."
"Nine booking requests in the first ten days. Before, four in a good month."
Every name and number in the sample folder is a fictional composite, and it says so on every page. Your clients will give you better material.
Every AI prompt from all 80 documents in one copy-paste file (Markdown + docx). 9,300 words of prompts, organized by module.
The installation plan: an hour a day, and by day seven the system runs itself. Plus the one page worth pinning: every situation, mapped to its document.
Fill your rates, terms and details once; the sheet gives you the exact search strings and an AI one-liner to apply them across the kit.
The pricing floor calculator, the capacity planner, and the bookkeeping ledger with automatic tax set-aside. Live formulas, not screenshots: the capacity planner literally tells you "TIGHT: sell later slots" before you overcommit.
The 12-document paper trail described above, as separate files you can hold next to your own projects.
The kit grows one scar at a time. Every new document and revision lands in your account at no charge, forever.
Launch pricing, honestly labeled: these are the introductory prices for the first buyers, and they will go up. No fake countdown timer will pressure you; the current price is simply the price.
The complete system
The system plus the working tools
For small teams and white-labelers
Payments and delivery handled by Lemon Squeezy (merchant of record). VAT or sales tax is calculated at checkout where applicable. Instant download after payment. Prices in USD. Checkout runs on our Lemon Squeezy store (Snapelement); your card statement will show Lemon Squeezy.
Buy the kit, use it on a real client. If within 30 days you don't believe it paid for itself, email info@petruamortoae.com with your order number and you get a full refund. No forms, no exit interview, no "but did you really try." This guarantee is in addition to, and does not limit, your statutory consumer rights.
I'm Petru. I design and build sites for small businesses, mostly in the US, from Sibiu, Romania: 800+ shipped, one pair of hands, fixed prices. Along the way I also built and sold my own software products, which taught me the other lesson: systems beat willpower, every time.
Every document in this kit exists because something went wrong once: an invoice that aged to day 40, a "quick one" that ate a week, a proposal that died in silence. I wrote the template so it could never go wrong the same way twice. This kit is fourteen years of those templates, cleaned up, made consistent, and filled in so you can see them work.
No Lamborghinis, no revenue screenshots, no "6-figure freelancer" promises. Paperwork, done well, sold at the price of one small change order.
It can write documents. It cannot give you 80 that interlock: where the recap's promise reappears in the proposal, the proposal's option becomes the SOW, and the SOW's clause is the exact sentence your late-payment email cites. It also won't give you the tested judgment calls (when to pause work, what never to say in a refund email, which clause kills chargebacks) or the quality gates that stop AI from inventing claims to your clients. You could rebuild this with 100+ hours of prompting, reviewing, and cross-referencing. That work is literally what you're buying, already done. And yes, the kit then hands you 80 prompts to make AI genuinely useful on top of it.
No, and almost. The agreements (services, care plan, subcontractor, white-label) are complete, plain-language templates with every clause explained. They are not legal advice, and laws differ by country: the kit tells you, repeatedly, to have a local lawyer adapt them before first use. That one review typically costs less than the first dispute it prevents. Same logic for the tax documents and your accountant.
Everything is .docx, built to open cleanly in Google Docs, Word, and LibreOffice. Variables are marked in orange brackets so you can't miss them. The spreadsheets are .xlsx with live formulas and work in Google Sheets and Excel. No proprietary app, no login, no subscription: you download files and you own them.
On purpose. You can search a document, copy from a document, and adapt a document at 11 PM with a client waiting. You can do none of that while scrubbing through a talking head. Every hour that would have gone into production value went into the documents instead. If you want entertainment, this is the wrong product; if you want to send the right email in the next four minutes, it's the right one.
Yes. The kit is about the client relationship, the money, and the process: discovery, proposals, contracts, scope, launches, care plans. Maybe five documents mention WordPress mechanics specifically, and even those adapt in minutes. The late-payment ladder does not care what CMS you use.
Instant download after checkout, handled by Lemon Squeezy as merchant of record: they issue the invoice, handle VAT or sales tax for your country at checkout, and store your order so you can re-download anytime. Updates are announced by email and are free forever.
Exactly what it says. Email info@petruamortoae.com within 30 days of purchase with your order number, get a full refund. You don't need a reason, you won't get a survey, and I won't argue. It's a digital product; I'd rather refund fast and keep the reputation. Your statutory consumer rights remain unaffected either way.
Yes. The launch price exists to reward early buyers and gather the first wave of feedback, and it ends without a countdown timer or a fake deadline. When it goes up, it goes up quietly, and everyone who bought earlier keeps everything, including updates. That's the whole mechanism, honestly stated.